10.29
Slot Machine positioning
Books have been said on this item, and the bickering and discourse about where the "hot" slot games are positioned in the casino are still rampant – sixty yrs after the slot machines were first placed in the casinos.
The traditional rule is that the better one armed bandits were located just inside the entrance of the casino; so that everyone going by would see actual jackpot winners … be stirred to come unto the gaming floor … play. Our assessment is that this is definitely no longer the case.
The majority of the major casinos these days are titanic complexes and it’s no longer possible to see inside from the sidewalk, so there is no longer a reason to place the ‘loose’ slot games close to any doors.
Another standard rule is that loose slots are located on the major aisles in the casinos, again so that more fun seekers could see winning jackpots and be inspired to play. Interestingly though, we find that this also is not a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their philosophy about where to place the loose slots.
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