06.02
Slot Machine positioning
Volumes have been set forth on this item, and the conflict and disharmony about where the "hot" slot games are installed in a casino are still ongoing – 60 yrs after slot games were 1st placed in gambling houses.
The classic rule is that the very best slot games were located just inside the main entrance of the casino; so that potential players going by would see real jackpot winners and be attracted to come inside … play. Our inference is that this is definitely no longer true.
The great majority of the major casinos today are oversized complexes … you no longer can see inside from the sidewalk, so there is no longer a reason to position the ‘loose’ slots close to any entrances or exits.
Yet another classic rule is that loose slot machines are placed on the major aisles inside the casinos, again so that more people could see winning jackpots and be influenced to play. Importantly however, we find that this also isn’t a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their perspective about where to place the loose one armed bandits.