2022
07.20

Slot Machine positioning

Volumes have been said on this topic, and the controversy and ruckus about where the "hot" slot machines are installed in a casino are still there – sixty yrs after slot machine games were first placed in the casinos.

The classic rule is that the superior slot machines were located just inside the main foyer of the casino; so that people going by would see jackpot winners … be influenced to come inside … play. Our leaning is that this is definitely no longer so.

Practically all of the large casinos nowadays are gigantic complexes and now you can’t see inside from the sidewalk, so there’s no longer a reason to place the ‘loose’ slot games close to any exits.

Yet another standard rule is that loose slot machine games are located on the major aisles inside the casinos, again so that more people could see winning jackpots and be roused to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slot games.

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